J.Lo Realizes A Big Dream

J.Lo has announced that something new is on the way for her. In 2021, she will officially realize a long-time dream.

It was announced several months ago that she was coming out with, you guessed, a skincare line. This is a no-brainer. She’s long been known for having beautiful, glowing skin along with a serious skincare regimen. J.Lo definitely realizes the importance of taking care of her skin. It has served her well.

Her brand, dubbed JLo Beauty (of course!), will launch on January, 1, 2021 on its respective website. The brand will launch with eight skincare products including eye cream, a dietary supplement, and sunscreen.

J.Lo is pretty amazing and I expect that this product will be no less. One product she mentions that is used in her brand is olive oil. She says that the oil is part of her mother and aunt’s beauty secret. To be honest, it has been one of my long-time favorites to because it’s really an oil made for the skin. The prices vary for each of the launch items. So far, there have been rave reviews from those who were fortunate enough to test the products before they are released to the public.

Save ya coins so you can be part of this brand’s historic launch in a few weeks!

KVD comes to Ulta!

We are finally going to see KVD Vegan Beauty (formally Kat Von D) at Ulta!

This has been a long awaited collaboration and it’s a pretty big deal. Up until this announcement, the brand could only be purchased in-store through Sephora. (There is always the option to purchase through the KVD website or Sephora’s website) It looks like the long-standing beauty brand will no longer be exclusive to the brick and mortar stores of Sephora.

KVD will be available starting Sunday, August 23rd. That’s only in a few days. This is a great move for the brand as it will provide longtimers convenience while also exposing newbies to brand.

I have found it to be one of my personal favorites. As a matter or fact, I just purchased two lip colors for the upcoming fall season from KVD. It’s long wearing and the color payoff is excellent. What I like most about this brand is that it not only has quality products but it also provides fun, funky, bold colors that allow for full- on creative and artistic expression.

Pat McGrath to Debut New Concealer Line- 02.21.20

Pat McGrath released her highly coveted foundation to ravashing reviews and success. Now, Pat McGrath Labs will be releasing its new and highly-anticipated Sublime Perfection Concealer line on Friday, February 21, 2020. The line boasts 36 shades and has a price point of $32. In line with making her brand inclusive and easy-to-use, consumers can also purchase a concealer brush (also priced at $32), designed by McGrath to mimic the finger, or use the doe-foot applicator provided. She is known for using her fingers and hands to apply makeup the brush design falls right in line with approach to beauty.

Known for versatility and thinking outside the box, McGrath says that you can use the concealer in lieu of foundation, for example, making this perfect for summer.

Pat McGrath Labs will also be releasing other products on Friday, so be sure to check out her website for more goodies. The products will also be available at Sephora and at select Sephora locations.

Rare Beauty by Selena Gomez

Today, Selena Gomez announced her new makeup line that will be coming out in the US this summer. Gomez, 27, made her announcement by way of social media (including Instagram and Twitter), that she is teaming up with Sephora for distribution.

The products will be available exclusively through Sephora and Sephora J.C. Penney. As Gomez joins the growing list of celebs coming out with beauty lines, I am looking forward to seeing what the brand has to offer when it officially launches this summer.

For more information, you can follow the brand using the IG handle @rarebeauty.