We are finally going to see KVD Vegan Beauty (formally Kat Von D) at Ulta!
This has been a long awaited collaboration and it’s a pretty big deal. Up until this announcement, the brand could only be purchased in-store through Sephora. (There is always the option to purchase through the KVD website or Sephora’s website) It looks like the long-standing beauty brand will no longer be exclusive to the brick and mortar stores of Sephora.
KVD will be available starting Sunday, August 23rd. That’s only in a few days. This is a great move for the brand as it will provide longtimers convenience while also exposing newbies to brand.
I have found it to be one of my personal favorites. As a matter or fact, I just purchased two lip colors for the upcoming fall season from KVD. It’s long wearing and the color payoff is excellent. What I like most about this brand is that it not only has quality products but it also provides fun, funky, bold colors that allow for full- on creative and artistic expression.